As a new company founded by experienced industry professionals, Ensemble underwent a thorough brand discovery process to define what the brand represents and how it should be portrayed across all channels, particularly within the B2B market. In collaboration with Direction Bureaux, Ensemble developed a refined and strategic brand identity.

My role was to design and develop Ensemble’s new website, translating the new brand identity into a cohesive digital experience.

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The goal of the website was to let the content take center stage while still expressing the character of the brand through carefully curated colours and subtle, thoughtful interactions

The project page was designed with flexibility at its core. Ensemble can tailor each case study by selecting from multiple layout options for the hero section – full-bleed, half-width, or two-thirds – as well as a range of background colours that set the tone and complement the mood of each project. They can also choose from a library of custom-made illustrations of key furniture pieces featured in the projects, which appear on hover when viewing related work, adding an extra layer of personality and visual storytelling.